A cold-pressed juice brand on a mission to reset the associations attached to raw juice by carefully selecting ingredients for their effect on the body and health-giving properties.

New to the saturated wellness space, Botanic Lab needed a brand identity that stood out and helped the brand enter the high-end retail market.

The cold pressed drinks were married with accessories and environments that amplified their curated ingredients, with the packaged bottles partnered by emotive human interactions. The goal was to reflect the rich and complex nature of the drink, with a playful nod to the sophisticated nature of the brand through the product description of ‘raw adult soft drink’.

Since their launch, my role has been to conceive and shoot their campaigns to achieve shifting goals in their business as it grew.

The campaigns strong imagery were designed to help Botanic Lab successfully break into a crowded scene with only a tiny media spend.