Agency: Champion

Creative director: Scott Leonard

Block Workout was created by Terrol Lewis. An ex gang member, Terrol wanted to create a space where young men in my community were given an opportunity to be around the right kind of adults while giving them the chance to let of steam, get stupidly strong and learn the rewards of dedication. Diesel, one of their first participants, and with whom I have shot since, has gone on to come second in the TV show ‘SAS - Who Dares Wins’. These posters were shot at their first championship, aimed at attracting young men in our neighborhood.